Proactive

Early warning alerts that help you identify and address member issues before they grow, giving your team time to act.

Power Co-op Member Satisfaction with Data-Driven Insights

We help electric cooperatives know where they stand with their members, where they stand with their peers and we give them more time and resources to act on that information.

Decisions

Data-driven feedback that powers confident decisions, giving you clarity, direction, to better serve your members.

Flexibility

Affordable, scalable services tailored for co-ops of every size, with subscription options designed to fit your goals and your budget.

Highlights

Insights that power member engagement

We partner with you to deliver insight into member preferences and industry trends, helping tailor communication that drives engagement.

Do more for your members without scaling up your team

Services Overview

Market Research

Understand your members. Respond Strategically. Improve member experiences.

Explore

Marketing & Communications

Establish regular communication with a monthly electronic newsletter to keep members informed and engaged. By sharing useful content, events, and opportunities, members feel valued and involved.

Explore

Do more for your members without scaling up your team
  • Shared Values, Shared Success

    At Inside Information, our core values — teamwork, innovation, tenacity, and going above and beyond — aren’t just words. They’re the foundation of how we serve electric cooperatives. And we’ve found that the co-ops we click with most are the ones who share those same values. Together, we don’t just complete projects — we create success stories.

    Full Length Video
  • Helping Write Success Stories

    Success looks different for every cooperative. For some, it’s getting time back in the day. For others, it’s launching new projects or finally tackling goals that have been on the horizon. As co-op professionals ourselves, we understand your challenges, and we’re here to work alongside you to make your vision a reality.

    Full Length Video
  • Shared Values, Shared Success

    At Inside Information, our core values — teamwork, innovation, tenacity, and going above and beyond — aren’t just words. They’re the foundation of how we serve electric cooperatives. And we’ve found that the co-ops we click with most are the ones who share those same values. Together, we don’t just complete projects — we create success stories.

    Full Length Video
    Shared Values, Shared Success
  • Helping Write Success Stories

    Success looks different for every cooperative. For some, it’s getting time back in the day. For others, it’s launching new projects or finally tackling goals that have been on the horizon. As co-op professionals ourselves, we understand your challenges, and we’re here to work alongside you to make your vision a reality.

    Full Length Video
    Helping Write Success Stories

Trusted by Leading Cooperatives

Trusted by Leading Cooperatives Trusted by Leading Cooperatives Trusted by Leading Cooperatives
  • "Inside Information has been a trusted partner for our cooperative, providing thoughtful guidance and reliable insights we can count on. Their team is easy to work with, responsive, and genuinely understands the needs of co-ops. We’re grateful for the partnership"
    DR
    Derrick Redfearn
    Vice President of Member Relations, Ozarks Electric Cooperative

  • "I have had the opportunity to work with the team at Inside Information on multiple projects over the years, and they have consistently been professional, responsive, and a pleasure to work with. Our electric cooperative has maintained an ongoing business relationship with Inside Information for several years, and due to their exceptional customer service and quality of work, we fully intend to continue that partnership for the foreseeable future. The team at Inside Information brings valuable ideas to the table and works collaboratively to help engage and inform our membership. From marketing campaigns and communication outreach to data analytics, they provide a strategic, well-rounded approach. Their staff has become more than a vendor; they are a seamless extension of our own team, providing dependable support across many aspects of our day-to-day operations. Inside Information is a trusted partner. I highly recommend them to any cooperative seeking a knowledgeable, proactive, and reliable communications partner."
    JM
    Jennifer Mabry
    Executive Assistant-Office of the President/CEO, Rich Mountain Electric Cooperative, Inc.

  • "Great company for marketing tools, publications and satisfaction surveys! Their work history with electric cooperatives gives them a proven knowledge base to assist others. We have worked with them on journey mapping projects, improving satisfaction scores and a long list of marketing projects."
    AM
    April McDonald
    Director of Member Services, Great Lakes Energy

  • "Inside Information's people are some of the most kind and helpful people. Their professionalism and attention to details make them an extreme asset to any business they help support."
    LH
    Laura Holycross
    Human Resources Coordinator, Barry Electric Cooperative

  • "Inside Information is an outstanding database marketing company! They are professional, responsive, and incredibly quick to deliver results. Their understanding of the cooperative business model—especially for First Electric and Connect2First—is unmatched. Highly recommend!"
    TS
    Tonya Sexton
    VP Marketing & Development, First Electric Cooperative Corp.

  • "The communications and marketing staff at my cooperative loves working with Inside Information. As a small staff of 3 or 4, working with Inside gives us more manpower in handling e-mail marketing campaigns, surveys, mailers, and any other number of projects they work with us on. I highly recommend their services!"
    LT
    Laura Thornton
    Director of Communications, Pea River Electric Cooperative

  • "We’ve had an excellent experience working with Inside Information as a trusted partner for South Central Arkansas Electric Cooperative. What stands out most is their deep cooperative-centric approach— they truly understand that while electric co-ops share a common mission to serve members, each co-op is unique and deserves individualized solutions. Inside Information is much more than a communications firm. They provide a wide range of customized solutions that help us better understand and serve our members, including member and employee surveys, member satisfaction research, analytics, targeted communications, and engagement tools tailored to our needs and goals. Their team acts like a seamless extension of our own staff — always responsive, thoughtful, and ready with smart, data-driven ideas that help us connect more meaningfully with our members and employees alike. They help us dig into the WHY behind the data and build strategies that actually move the needle, not just check a box. If your cooperative wants a partner that brings both strategic insight and a personal touch, I highly recommend Inside Information."
    CW
    Colby Wells
    CEO, South Central Arkansas Electric Cooperative

  • "Shenandoah Valley Electric Cooperative has worked with Inside Information for a number of years. They provide a quality service with clear and consistent communication to their customers. We appreciate everything they do to help us better understand and better serve our members!"
    MS
    Morgan Slaven
    Director of External Affairs & Communication, Shenandoah Valley Electric Cooperative, Inc.