Proactive

Early warning alerts that help you identify and address member issues before they grow, giving your team time to act.

Power Co-op Member Satisfaction with Data-Driven Insights

We help electric cooperatives know where they stand with their members, where they stand with their peers and we give them more time and resources to act on that information.

Decisions

Data-driven feedback that powers confident decisions, giving you clarity, direction, to better serve your members.

Flexibility

Affordable, scalable services tailored for co-ops of every size, with subscription options designed to fit your goals and your budget.

Highlights

Insights that power member engagement

We partner with you to deliver insight into member preferences and industry trends, helping tailor communication that drives engagement.

Do more for your members without scaling up your team

Services Overview

Market Research

Understand your members. Respond Strategically. Improve member experiences.

Explore

Marketing & Communications

Establish regular communication with a monthly electronic newsletter to keep members informed and engaged. By sharing useful content, events, and opportunities, members feel valued and involved.

Explore

Do more for your members without scaling up your team
  • Shared Values, Shared Success

    At Inside Information, our core values — teamwork, innovation, tenacity, and going above and beyond — aren’t just words. They’re the foundation of how we serve electric cooperatives. And we’ve found that the co-ops we click with most are the ones who share those same values. Together, we don’t just complete projects — we create success stories.

    Full Length Video
  • Helping Write Success Stories

    Success looks different for every cooperative. For some, it’s getting time back in the day. For others, it’s launching new projects or finally tackling goals that have been on the horizon. As co-op professionals ourselves, we understand your challenges, and we’re here to work alongside you to make your vision a reality.

    Full Length Video
  • Shared Values, Shared Success

    At Inside Information, our core values — teamwork, innovation, tenacity, and going above and beyond — aren’t just words. They’re the foundation of how we serve electric cooperatives. And we’ve found that the co-ops we click with most are the ones who share those same values. Together, we don’t just complete projects — we create success stories.

    Full Length Video
    Shared Values, Shared Success
  • Helping Write Success Stories

    Success looks different for every cooperative. For some, it’s getting time back in the day. For others, it’s launching new projects or finally tackling goals that have been on the horizon. As co-op professionals ourselves, we understand your challenges, and we’re here to work alongside you to make your vision a reality.

    Full Length Video
    Helping Write Success Stories

Trusted by Leading Cooperatives

Trusted by Leading Cooperatives Trusted by Leading Cooperatives Trusted by Leading Cooperatives
  • "Inside Information has been great at helping us create points of member contact we were not able to do on our own. Then, we are able to analyze the data received from our members in a dashboard format to make informed decisions for our business and the improvements needed in serving our members. Most importantly, Inside Information offers a supportive partnership always willing to assist with the next project or be flexible enough to make changes to current projects."
    KT
    Kristen Thorne
    Director of Member Services, Southern Pine Electric

  • "I have had the opportunity to work with the team at Inside Information on multiple projects over the years, and they have consistently been professional, responsive, and a pleasure to work with. Our electric cooperative has maintained an ongoing business relationship with Inside Information for several years, and due to their exceptional customer service and quality of work, we fully intend to continue that partnership for the foreseeable future. The team at Inside Information brings valuable ideas to the table and works collaboratively to help engage and inform our membership. From marketing campaigns and communication outreach to data analytics, they provide a strategic, well-rounded approach. Their staff has become more than a vendor; they are a seamless extension of our own team, providing dependable support across many aspects of our day-to-day operations. Inside Information is a trusted partner. I highly recommend them to any cooperative seeking a knowledgeable, proactive, and reliable communications partner."
    JM
    Jennifer Mabry
    Executive Assistant-Office of the President/CEO, Rich Mountain Electric Cooperative, Inc.

  • "Great company for marketing tools, publications and satisfaction surveys! Their work history with electric cooperatives gives them a proven knowledge base to assist others. We have worked with them on journey mapping projects, improving satisfaction scores and a long list of marketing projects."
    AM
    April McDonald
    Director of Member Services, Great Lakes Energy

  • "Inside Information has been great to work with since starting my position in marketing about two years ago. The team is always quick to respond, has creative ideas, and has pre-existing knowledge of the electrical cooperative world."
    SE
    Sabrina Estridge
    Marketing and Communications Specialist, Ouachita Electric Cooperative

  • "Working with Inside Information has been an outstanding experience. They are truly amazing to work with, always quick to offer their help and support. Regardless of the time or day, they have been available whenever I needed assistance. I highly recommend their services. Their service, support, and team are exceptional."
    LE
    Luke Ellenberger
    Member Services Manager, Presque Isle Electric & Gas Cooperative

  • "We've used Inside Information for many years to conduct our member satisfaction survey, and they've always done outstanding work. In the past several years we partnered with Inside Info on all of our digital marketing and communications campaigns as well as internal surveys. Their entire team is great to work with. I know that our team benefits tremendously from their support, which means our members benefit as well."
    BL
    Brian Lacy
    Manager of Communications & External Affairs, Cullman Electric Cooperative

  • "I highly recommend Inside Information. Their team is an excellent partner with a strategic approach to marketing campaigns, website management, communications, and data analytics. They are absolute professionals that know the business inside and out."
    DS
    Drew Schaeffer
    Strategy Manager , South Central Arkansas Electric Cooperative

  • "We’ve had an excellent experience working with Inside Information as a trusted partner for South Central Arkansas Electric Cooperative. What stands out most is their deep cooperative-centric approach— they truly understand that while electric co-ops share a common mission to serve members, each co-op is unique and deserves individualized solutions. Inside Information is much more than a communications firm. They provide a wide range of customized solutions that help us better understand and serve our members, including member and employee surveys, member satisfaction research, analytics, targeted communications, and engagement tools tailored to our needs and goals. Their team acts like a seamless extension of our own staff — always responsive, thoughtful, and ready with smart, data-driven ideas that help us connect more meaningfully with our members and employees alike. They help us dig into the WHY behind the data and build strategies that actually move the needle, not just check a box. If your cooperative wants a partner that brings both strategic insight and a personal touch, I highly recommend Inside Information."
    CW
    Colby Wells
    CEO, South Central Arkansas Electric Cooperative