Unsubscribes: Painful Breakup or Pruning the Branches for Growth?
By Michele Cavin, Creative Services Manager
Unsubscribes sting, but smart marketers use them to refine engagement. Multi-tiered opt-outs, list consolidation, and clear messaging keep the right people connected. Think of it as pruning—your email list grows stronger, and hey, fewer groans at subject line puns!
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