Let's Work Together and Go for the Gold!

August 13, 2021 by Julie Elliott, President

Our team member Cheryl Silvers was a swimmer at Florida State, and so the pool is her happy place, and she often finds inspiration in aquatic competition. (That's her in the back row of the photo, far right side next to the coach.)

Cheryl was excited to see U.S. swimmer Caeleb Dressel toss his gold medal into the stands to teammate Brooks Curry, who took Dressel’s place in the qualifying heat to let him rest. Of course, she found a connection between Team USA and Team Inside Information.

“I think Inside is like Blake Curry and our clients are like Caeleb Dressel,” she chatted out to our employees.

I love the analogy because my desire since Inside Info’s inception has been that we will be an extension of our client’s staff. How do we do that?

• By putting together an email at 5:00 so our client can make it to a child’s baseball game
• By digging into a co-op marketing plan for the coming year and helping create an action plan to gather and use data to further the initiatives
• By printing and mailing tree trim notices so operations folks don’t have to print labels and run to the post office
• By creating dashboards so our clients can have member satisfaction trends at their fingertips
• By sending out contact update postcards to have more accurate member data
• By automatically generating a monthly or weekly list of new members and sending a welcome series via email, oh and stuffing and sending the mailed packets when needed
• By generating targeted lists for fiber promotion and sending packets and emails

Harry S. Truman said it best, “It’s amazing what you can accomplish if you do not care who gets the credit.” We are just fine fitting into the background with our core focus of helping write success stories.

Success does not just come in the form of corporate goals reached. It’s also important to us to forge relationships with clients and to support them in life, not just in work, which is why we recently launched a prayer portal. Our team meets weekly to pray and has a desire to expand prayer to anyone in need, so the prayer portal idea was born. Requests can be public or anonymous, and we invite anyone to check out and pray over these needs.

Cheryl never made it to the Olympics, although she did make it to the Olympic trials in Omaha earlier this summer. If proofreading ever becomes an Olympic event, however, I am sure she will be a gold medal contender.