Blog

All The Best Ideas Start with a Piece of Pie and Coffee...

By Julie Elliott

We're celebrating our 30th anniversary all year by sharing new featured email designs and giving away a special dessert each month. Keep your sweet tooth tuned all year for a chance to win one of our sweet treats!

Achieve Your 2025 Goals with the Power of Survey Data

By Lauren Salazar

Unlock your potential for 2025 by leveraging survey data to set and achieve SMART goals—Specific, Measurable, Achievable, Relevant, and Time-bound. By aligning survey insights with your objectives, you can uncover trends, address unmet needs, and create actionable strategies to boost satisfaction, engagement, and success.

Not Just a Fad: Faith and Inside Information

By Julie Elliott, President

The founder of Inside Information reflects on the lasting success, emphasizing the importance of client relationships, team collaboration, and a shared vision, while also celebrating 30 years of growth and faith.

Navigating EPA Regulations: Demonstrate your Cooperative's Commitment to Reliable Service

By Lauren Salazar, Chief Strategy Officer

Leverage Inside Information to develop an effective communication plan regarding recent Environmental Protection Agency (EPA) regulations.

Herding Cats. The Relationship Between G&Ts and Member Systems

Join us at Insight 2024 where Rob and Ryan will give you an inside look at the multi-faceted ways they are developing a win-win model at their G&Ts.

Elevate Your Co-op in 2024 and Supercharge Your Success!

By Lauren Salazar, Research Director

Now more than ever, it’s essential to harness the power of cutting-edge technology platforms, unlock the potential of available data, and execute a well-defined marketing strategy.

Embracing Growth and Empowering Co-ops: My Journey Ahead

By Julie Crook, Chief Services Officer

Completing my MBA is a significant milestone, but it's just the beginning.

A 10,000 Day Journey Back

By Julie Elliott

I may have left the co-op but I never left the co-op family, a blessing for which I'm truly grateful. 

Are your spreadsheets gathering dust? Unlock the power of your data today!

By Lauren Salazar

We all know how important data is, and we’re collecting more of it than ever before. But what are you doing with your data? Hopefully, your data isn’t simply dumped into a spreadsheet. I mean, who doesn’t love a good spreadsheet, right? Ha, I’m kidding of course. We all know that data can be overwhelming. There's so much of it, and it's not always clear what to do with it.

We Herd the Cats So You Don’t Have To

By Lauren Salazar, Research Director

Of the many things I learned from working for an electric cooperative, wearing multiple hats has to be at the top. The “marketing person” at a co-op could be a one-man band, tasked with any number of duties from communications, public relations, community outreach, graphic design and so forth. I know from experience that those who have a department consider themselves lucky. Even if you have additional personnel, so many last-minute things can arise, you may feel like a bona fide cat herder.