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What Matters Most to Your Members? January 4, 2023

What Matters Most to Your Members?

By Lauren Salazar, Research Director

Have you tried an all-member survey lately? With an all-member survey, you’ll have access to an entire database of information for relationship management to improve operations, target marketing and other communications. Your co-op can measure success as well as identify opportunities and potential issues.

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When Confronted with Complex Problems, Be Prepared July 14, 2022

When Confronted with Complex Problems, Be Prepared

By Julie Elliott, President

We all know these are unprecedented times in the utility business. Problems are complex, and we can categorize our response to them in two groups: things we can’t control and things we can. 

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You've Got (E)mail July 20, 2021

You've Got (E)mail

By Julie Elliott, President

The evolution of email as an effective communication tool and how we can help you make it a priority.

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Yoga Pants and Communicating Down the Stretch March 18, 2020

Yoga Pants and Communicating Down the Stretch

By Julie Elliott

In this time of uncertainty, our customers appreciate honest communication. Delivering specific messages to specific groups keeps customers engaged because what you say applies to them. Now, more than ever, having and using data to drive communication is imperative.

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Go Big or Go Mahomes! January 31, 2020

Go Big or Go Mahomes!

By Julie Elliott, President

While Kansas City is gearing up for the BIG GAME, we consider the character traits that have captivated our city, and the entire country, with Chiefs QB Patrick Mahomes.

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