January 25, 2023
By Julie Elliot, President
It’s that time of year when state legislatures are convening to consider a variety of policy proposals (queue the “I’m Just a Bill” song in your head). Whether or not your cooperative is facing immediate impact from legislation this session, it’s only a matter of time before a state, local or national issue will require action in your area.
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January 4, 2023
By Lauren Salazar, Research Director
Have you tried an all-member survey lately? With an all-member survey, you’ll have access to an entire database of information for relationship management to improve operations, target marketing and other communications. Your co-op can measure success as well as identify opportunities and potential issues.
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July 14, 2022
By Julie Elliott, President
We all know these are unprecedented times in the utility business. Problems are complex, and we can categorize our response to them in two groups: things we can’t control and things we can.
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October 5, 2021
By Julie Elliott, President
Our years of experience have proven methods for both
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August 13, 2021
By Julie Elliott, President
Our goal has always been to become an extension of our client’s staff
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July 20, 2021
By Julie Elliott, President
The evolution of email as an effective communication tool and how we can help you make it a priority.
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June 11, 2021
By Julie Elliott, President
It's all in the delivery. Follow these 4 steps and earn your members' trust.
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May 6, 2021
By Julie Elliott, President
Julie and John recently visited WFECA while on vacation in the area, and share some insights about their marketing program reboot to inspire us all.
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August 20, 2020
By Julie Elliott, President
Snow tires in August? If ever there was a year to have an insurance policy, 2020 is it. Let’s face it, you just don’t know what might happen.
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March 18, 2020
By Julie Elliott
In this time of uncertainty, our customers appreciate honest communication. Delivering specific messages to specific groups keeps customers engaged because what you say applies to them. Now, more than ever, having and using data to drive communication is imperative.
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